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Epic Andermatt: How Vail Resorts Is Transforming Andermatt-Sedrun

  • WORDS BY

    STUDIO VOILE

  • IMAGES BY

    JONATHAN LABUSCH & STEFAN BOHRER

More than three years have passed since Vail Resorts joined Andermatt-Sedrun as an investor. Ignaz Zopp, Managing Director of the ­ Andermatt-Sedrun Sport AG, and Mike Goar, COO of Vail Resorts ­ Switzerland, talk about the latest ­ developments in the ski area and what guests can look forward to this season and beyond.

Mr Goar, until 2022 you managed the largest ski resort in the US, Park City in Utah. How did you experience the transition to Andermatt?

Mike Goar:

Park City is still home for me, and it’s beautiful there. Before ski tourism arrived, it was a silver mining town. Today, most people are just as passionate about the outdoors as they are here in Andermatt. Still, moving to Switzerland was something very special. I knew the country from previous travels, but when I first drove through the Schöllenenschlucht and reached the old village centre of Andermatt, I knew that working, living, building something great and of course skiing here – that’s a dream. My wife Heidi was immediately thrilled too.

You are now back in Utah, managing European operations from there. After 45 years in the winter sports industry, wouldn’t Andermatt have been the perfect place to retire?

Mike Goar:

(laughs) It would have been perfect. But my grandchildren made it clear before we left: Grandma and Grandpa can’t stay away forever. So we knew we had to return eventually – which made us appreciate the time in Andermatt all the more. I’m still passionately involved in the strategic development and local relationships at our European locations, and I’m very satisfied with the progress in Andermatt. We’ve made great strides in every area and are well positioned.

Mr Zopp, you are a native of Andermatt. How have you experienced the village’s transformation over the past 15 years and the recent involvement of Vail Resorts?

Ignaz Zopp:

I’ve always remained an Andermatt local, even when I worked as head of the Office for Civil Protection and Military Affairs in the Canton of Uri. What I remember ­ vividly is that in the early 2000s, when Andermatt lost its role as a Swiss military base, we suddenly had no perspective. Young people moved away, jobs were scarce, development stalled. When Samih Sawiris came with his vision, some were skeptical, but the vast majority believed in it. Today, Andermatt is an economic engine for the canton. Young people are returning, exciting jobs are available and we’re back on the tourist map. Of course, challenges remain, but as locals we can be proud of our village’s progress. Vail Resorts’ arrival three years ago brought even more momentum.

How would you describe the mood in the village?

Ignaz:

I sense that people have confidence – not just in me, but also in our collaboration with Vail Resorts. We create jobs, bring stability and invest long term. And we’re transparent. When we provide information, people show up. They ask questions and get involved. That shows we’re on the right path

When you started managing the ski resort together with Vail Resorts in 2022, wasn’t it a clash of opposites? A global corporation – the world leader with 42 resorts – and a tranquil mountain village just beginning to establish itself as a modern tourist destination?

Ignaz:

When Vail Resorts arrived, we didn’t know exactly what to expect. Then Mike came – the perfect person for the job. From the start, he showed us appreciation, trust and reassurance. He said: “We bring a lot of know how, but we want to learn from you.” That’s how we grew together and now shape the future hand in hand. It works because we listen to each other. Mike never tried to force American concepts on us; instead, he involved us in strategy. We’re not just administrators, we’re co-creators

Ignaz Zopp “We want to offer our guests the experience 
of a lifetime”

IGNAZ ZOPP

Ignaz “Igi” Zopp is a native of Andermatt and has been Managing Director of Andermatt-Sedrun Sport AG since 2023. Deeply rooted in the region, Zopp was head of the Office for Civil Protection and Military Affairs of the Canton of Uri until 2021, as well as head of the cantonal management committee and head of facility management for the Swiss Army. Passionate about snow sports, he led the Gotthard Andermatt Ski Club from 2011 to 2016 and served two years as head of Alpine skiing for ex-Alpine chief of the Central Switzerland Snow Sport Association (ZSSV) – he is an avid skier himself.

Mr Goar, did your early years in ski patrol help you connect with people and inspire them?

Mike Goar:

Absolutely. If you want to lead an organisation one day, it helps to have worked on the front lines. You understand how much effort and passion it takes at all levels for a company to succeed – even in areas that CEOs don’t usually deal with. I never lose sight of that. And success must be achieved together, not at the expense of others. That’s true for our team, and just as important in how we interact with guests. This philosophy is part of our culture and everyone feels it – locals, staff and guests.

What have been the most important improvements since Vail joined?

Ignaz:

We have made targeted investments in the guest experience and snowmaking infrastructure. Piste 30, the central connecting slope from Schneehüenerstock, has been equipped with state of the art avalanche towers, significantly increasing both the number of operating days and safety. In Valtgeva, we have upgraded the children’s area with a new restaurant and substantially expanded the offerings for families. Our employees are also a key focus: through comprehensive training and targeted leadership development programmes, we have also invested in the quality of our team.

Last winter, we kept the vital Nätschen road connection open for over 100 days through temporary snowmaking – the year before it was open just eleven days. Our guest communication has also improved: screens and online tools help us guide guest flow more effectively. And this summer, we replaced two lifts from the 1980s in Val Val with two new chairlifts. Capacity will double, and travel time will be cut in half. These are milestones.

Mike Goar “If you want to lead an organisation, it helps to have worked on the front lines”

Speaking of the Epic Pass: What about pricing in Andermatt?

Mike:

Pricing is set locally. A day ticket still costs CHF 89. There are differences between online and on site purchases, but we place great importance on family friendliness and local access. We want children to learn skiing and locals to keep enjoying their mountain. People often compare us to the US, where single day tickets cost up to $300 – but almost no one pays that, because most people have season passes. Here, we aim for balance and long term growth.

Looking ahead: How do you see the future of skiing in Andermatt, especially in light of climate change?

Mike:

Snow reliability at this altitude is excellent, even in the long term. That makes it all the more important to care for the environment. At Vail Resorts, we pursue our “Commitment to Zero”: 100% renewable energy, a massive reduction in waste and compensation for environmental impacts. In Switzerland, green electricity is standard, but in North America, switching all our resorts to sustainable energy was a milestone. We’re also investing in high efficiency snowmaking systems that use less water and energy. And when we cut down trees, we plant ten times as many.

Mr Zopp, as former president of the Gotthard Andermatt Ski Club and former head of the Central Switzerland Snow Sport Association (ZSSV), can you predict when Andermatt will become number one in the region?

Ignaz:

Of course we look at the competition. But I’m convinced, in terms of slope quality and guest experience, we are already number one in Central Switzerland. The feedback confirms it. And we’re proud of our product.

One last personal question: Which North American ski resort would you recommend to Swiss guests?

Mike:

There are so many great options. I especially recommend Colorado – Vail, Beaver Creek, Breckenridge and Keystone are all close together. Over 100 lifts, up to 800 runs – a real paradise. Park City in Utah, the largest ski resort in the US, is also worth it. And of course, Whistler in Canada. But I must say: Switzerland is my favorite place to ski – and I say that openly. Still, anyone who can should experience skiing in the US at least once

Mr Zopp, you recently visited the US – what was your impression?

Ignaz:

I visited Beaver Creek privately – and it was fantastic. It was exciting to see how American guests structure their ski day and what matters to them. We can learn a lot from each other. For me, it was one of the most beautiful experiences ever.

Mr Goar, now that you’re back living in the US, what do you miss most about Andermatt?

Mike:

The combination of Alpine heritage, modern infrastructure and a passionate outdoor community is unique
here. Also, the nature, the Bernhard Russi run in winter, the hospitality of the people, my colleagues – and the dining
experience. In the US, many guests eat in huge self-service restaurants – quick in, eat, quick out. In Switzerland, food is part of the ski day – slower, better, more enjoyable. I love that.

What do you do on a day off ?

Mike:

Skiing, absolutely. And hiking in summer.

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