Harry John new Head Destination Marketing at Andermatt Swiss Alps
January 21, 2019
The 53-year-old from Leukerbad was most recently responsible for the development and management of BE! Tourismus AG.
With the newly created position of Head Destination Marketing, Andermatt Swiss Alps AG intends to coordinate and strengthen the positioning and marketing of its various brands and companies (Andermatt Swiss Alps, SkiArena Andermatt-Sedrun, The Chedi Andermatt, Radisson Blu Reussen, Andermatt Concert Hall, Andermatt Swiss Alps Golf Course) both nationally and internationally. As a proven expert, Harry John has been hired for this position. John will take up the position as Head Destination Marketing and Member of the Board of Directors on 1 February 2019.
Harry John has many years of experience in the development and positioning of destinations. Between 2013 and 2018, with BE! Tourismus AG, he led the promotional organisation in canton Berne, and between 2000 and 2011 Montreux-Vevey Tourism, winning the Milestone for Brand Launch and Destination Management with Montreux Riviera in 2009. The tourism graduate with national and international experience will use his know-how in tourism, marketing and sales to guide the continuing development of the Andermatt Swiss Alps destination and the brands.
Andermatt Swiss Alps AG
From vision to destination: During the past several years, Andermatt has developed into a popular year-round holiday resort with numerous attractive features: apartment buildings, hotels and chalets, a Scottish-style 18-hole golf course that offers golfers a welcome challenge, and the SkiArena, not only one of the most modern ski regions in Switzerland but also the largest in Central Switzerland, with pistes from Andermatt to Sedrun and Disentis. With its perfect blend of alpine simplicity and urban sophistication, the five-star deluxe hotel The Chedi Andermatt exudes a special magic, as does the Radisson Blu Hotel Reussen, with its public indoor pool and wellness-and-fitness area. More apartment buildings and hotels will be built in the forthcoming years.