Media release

Head of An­der­matt-Se­drun-Dis­en­tis Mar­ket­ing AG ap­point­ed

November 29, 2018

Pascal Schär, previously successfully engaged in Saas-Fee, will now take over the management of Andermatt-Sedrun-Marketing AG.

The two companies Andermatt-Sedrun Sport AG and Bergbahnen Disentis AG expect the joint marketing strategy to strengthen their presence in key markets and further increase the number of guests.

Pascal Schär (38) has previously been CEO of Saastal Tourismus AG. From 2004 to 2006 he was Head of Public Service at Sedrun Disentis Tourismus, so he knows the region very well. Together with the new CEO of Andermatt-Sedrun Sport AG, Rainer Flaig, he launched the high-profile, broadly successful campaign "Winter card for 222 francs" in Saas-Fee, which ushered in a paradigm shift in pricing in the ski resort industry and boosted the number of winter guests at the destination Saas-Fee/Saastal by over 20 percent. Pascal Schär will begin in his new position on 1 February 2019.

The two companies Andermatt-Sedrun Sport AG and Bergbahnen Disentis AG expect the joint marketing of the Andermatt-Sedrun-Disentis ski, hiking, biking and holiday region by the new company AndermattSedrun-Disentis Marketing AG to increase their presence in key markets and further increase the number of guests. The two ski areas together have around 180 km of slopes and modern, efficient infrastructure. The two companies are convinced that with Pascal Schär's experience this goal can be achieved.

Andermatt-Sedrun-Disentis Marketing AG is open to new partners, be it from the tourism sector, local communities or companies in the region. The bundling of marketing expertise in a jointly developed marketing plan will enable the companies to address new target markets and thus bring new guests to the Andermatt-Sedrun-Disentis region.

Factbox

Andermatt Swiss Alps AG

From vision to destination: During the past several years, Andermatt has developed into a popular year-round holiday resort with numerous attractive features: apartment buildings, hotels and chalets, a Scottish-style 18-hole golf course that offers golfers a welcome challenge, and the SkiArena, not only one of the most modern ski regions in Switzerland but also the largest in Central Switzerland, with pistes from Andermatt to Sedrun and Disentis. With its perfect blend of alpine simplicity and urban sophistication, the five-star deluxe hotel The Chedi Andermatt exudes a special magic, as does the Radisson Blu Hotel Reussen, with its public indoor pool and wellness-and-fitness area. More apartment buildings and hotels will be built in the forthcoming years.

andermatt-swissalps.ch / andermatt-facts.ch

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